Leading global pest control manufacturer and distributor Pelsis Group today introduced its refreshed corporate brandmark, signalling a new chapter in the company’s journey and its ongoing commitment to customers.   

In 2023 Pelsis adopted an updated, customer-first growth-focused strategy under new CEO Alex Ashmore: ‘We are committed to building ‘One Pelsis’ – a unified company, greater than the sum of its parts, that stands for excellence, performance, teamwork and customer focus’, he said.

The updated brandmark will be on display at the PestEx tradeshow in London later this month.  The mark retains familiar Pelsis visual elements, combined with a modern typeface and fresh, distinctive colour palette designed to work more effectively in different sizes and formats, and particularly in an increasingly digital environment. 

Alex Ashmore Group CEO said “We’re very excited to be rolling-out our updated corporate brand which signals our evolution as a business.  2024 is a pivotal year for Pelsis and our family of leading brands, as we strive for continuous improvement with an ever-increasing focus on digital products and services to meet the evolving needs of our customers.  

‘The Pelsis brand update symbolises a new chapter – one of flexibility, adaptability, and a modern perspective. We look forward to introducing our new corporate brand to our customers in the coming weeks.  However, brand is only valuable if it is a hallmark of exceptional customer service and leading products – our priority remains on delivery and customer commitment.”   

Customers will see the old and new corporate brandmarks alongside one other for some time as the company looks to introduce the changes in a staged and cost-effective manner.

The Pelsis product brands will be reviewed as a second phase of the company’s brand strategy later in the year, with the objective of supporting customers to efficiently navigate and shop our portfolio.

The Pelsis portfolio of leading brands provides global coverage across the US, UK and Europe.  Brands including B&G, Bird B Gone, Edialux, Network, Pest Stop, Green Choice and several Insect Light Trap family brands including Cobra, Infiniti and Halo.

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